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Vax & Vibes with ESSENCE

Find out how we worked with Louisiana Social Media Influencers, ESSENCE AND The Louisiana Department of Health for a fun-filled vaccination drive in Shreveport and New Orleans.

The Social Circle partnered with ESSENCE and the Louisiana Department of Health in 2021 to promote the Vax & Vibes Covid-19 vaccination events in New Orleans and Shreveport, Louisiana.

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The Social Circle of Louisiana has unique, organic relationships with African American Social Media influencers. The promotion of these events included the organization of these influencers to encourage vaccination rates.

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The Social Circle also used its relationships with its Louisiana and Texas-based audience to encourage social engagement around the event plus social media marketing through paid advertising to reinforce the campaign.

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Learn more about ESSENCE Vax & Vibes.


  • 46,000 paid social media impressions in New Orleans, Shreveport and Lake Charles

  • 4,600 video plays

  • 6,000 organic impressions from The Social Circle's Facebook Page

  • Increased reach through 20 partnering Shreveport and New Orleans influencers

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